McGraw Hill Reveal Math K-12
McGraw Hill Reveal Math Website
I worked at McGraw Hill as a product designer and created both digital and print designs for Reveal Math. The product included an online learning platform, print student editions, a spiral bound teacher guide, workbooks, and games for students.
At Diamond Cellar, a jewelry retail store in Columbus, Ohio, I served as a graphic designer. I was responsible for reinvigorating the branding of the company and creating consistency across all communication channels. By creating and implementing branding guidelines, I was successful in making sure that all visuals, print materials, in-store displays, and digital media, among other platforms, aligned with these guidelines. My contributions strengthened recognition of the Diamond Cellar brand among customers, as well as strengthened the relationship between the company and its customers.
I designed a new website for ProSign and Graphics that was tailored to showcase the services they provide and the latest vehicles they had wrapped. I also designed a uniform for the employees that featured their logo and reflected the look of the vehicle wraps they produce. Additionally, I worked with ProSign and Graphics to establish a rebranding plan to freshen up their company image and make it stand out from the crowd. Lastly, I developed a marketing campaign that outlined the new web and uniform design, as well as other promotional materials.
I designed a sexy, minimalistic branding for Quality, a series of monthly DJ’d events hosted after-hours at Basil restaurant. My goal was to capture the energy of the event and appeal to its tastemaker crowd.
I created a visual identity for Outdoor Living, which focused on developing cozy “outdoor rooms.” I wanted the designs to emphasize tranquility through the inclusion of natural elements.
In 2002, I established Squared, a Columbus-based entertainment and special events company. Working across both a ground level and online capacity, Squared specialized in brand development, promotion, production, and design for clubs and promoters. With my extensive experience in the industry, I was able to create, curate, and craft events with attention-to-detail and precision. From visual identity and marketing, through to production design, every aspect of my events was thoughtfully considered.
