At Diamond Cellar, a jewelry retail store in Columbus, Ohio, I served as a graphic designer. I was responsible for reinvigorating the branding of the company and creating consistency across all communication channels. By creating and implementing branding guidelines, I was successful in making sure that all visuals, print materials, in-store displays, and digital media, among other platforms, aligned with these guidelines. My contributions strengthened recognition of the Diamond Cellar brand among customers, as well as strengthened the relationship between the company and its customers.
I designed a new website for ProSign and Graphics that was tailored to showcase the services they provide and the latest vehicles they had wrapped. I also designed a uniform for the employees that featured their logo and reflected the look of the vehicle wraps they produce. Additionally, I worked with ProSign and Graphics to establish a rebranding plan to freshen up their company image and make it stand out from the crowd. Lastly, I developed a marketing campaign that outlined the new web and uniform design, as well as other promotional materials.
For the Gypsy Cafe, I created a unique visual identity package that perfectly represented this middle-eastern lounge. The logo featured an illustration of a hooka, with the name of the cafe in Arabic lettering inside the hooka. This logo was used throughout the building, from menus to window displays, allowing customers to easily recognize the cafe and its unique flair. We also used vibrant colors and energetic patterns to further reflect the distinct culture of the cafe. This design gave the cafe an inviting and warm atmosphere.
In 2002, I established Squared, a Columbus-based entertainment and special events company. Working across both a ground level and online capacity, Squared specialized in brand development, promotion, production, and design for clubs and promoters. With my extensive experience in the industry, I was able to create, curate, and craft events with attention-to-detail and precision. From visual identity and marketing, through to production design, every aspect of my events was thoughtfully considered.