At Diamond Cellar, a jewelry retail store in Columbus, Ohio, I served as a graphic designer. I was responsible for reinvigorating the branding of the company and creating consistency across all communication channels. By creating and implementing branding guidelines, I was successful in making sure that all visuals, print materials, in-store displays, and digital media, among other platforms, aligned with these guidelines. My contributions strengthened recognition of the Diamond Cellar brand among customers, as well as strengthened the relationship between the company and its customers.